eye of the gate


… a glimpse of what's happening

and that’s a score

Miu miu really nailed it! Same dress in 4 (four) magazine covers in just 2 months. That’s what I call a magnificent PR team. The yellow wool flower appliqué dress from Miu Miu’s Fall/Winter 2010-2011 Campaign, was a complete Ad success. The guardian popped the news and since then controversy has been growing. Good news -for Miu Miu- is that the dress was featured in 2 different colors, Vogue UK and W magazine in yellow, while Elle Sweden & Elle UK were consistent with the lilac. W magazine was the trend setter as they released the dress on the July issue. Quite odd that 2 Elle magazines will feature the same dress in the same color, the same month. Usually things like that hardly occur as each international edition have its own regional editor-in-chief trying to create a compelling cover for their own markets.

Wore in the above picture by the American Model Lindsey Wixson on the oficial Miu Miu F/W Campaign. Below is  Eva Mendes wearings the tangerine version on W magazine and Freja Beha Erichsen models the same one on the cover of  UK Vogue.

Eye just called the LA store and the dress is not available in US stores yet. Fans will have to wait at least 3 weeks to get it. How much it will cost? The store representative said: “Not that much between $2,000 – $3,000”.

We could actually play, who wore it best? Lily Allen (UK Elle), Eva Mendes in the yellow version (W magazine), Freja Beha Erichsen (British Vogue) or Mona Johannesson (Elle Sweden)?

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Escaping through the gate of what's happening now on the streets of San Francisco and fun places.

"Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening" Coco Chanel

Street wear is free art. Beware because I shall keep an eYe on you...

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August 2010
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