Aug 1, 2010 Comments Off on and that’s a score
Miu miu really nailed it! Same dress in 4 (four) magazine covers in just 2 months. That’s what I call a magnificent PR team. The yellow wool flower appliqué dress from Miu Miu’s Fall/Winter 2010-2011 Campaign, was a complete Ad success. The guardian popped the news and since then controversy has been growing. Good news -for Miu Miu- is that the dress was featured in 2 different colors, Vogue UK and W magazine in yellow, while Elle Sweden & Elle UK were consistent with the lilac. W magazine was the trend setter as they released the dress on the July issue. Quite odd that 2 Elle magazines will feature the same dress in the same color, the same month. Usually things like that hardly occur as each international edition have its own regional editor-in-chief trying to create a compelling cover for their own markets.
Wore in the above picture by the American Model Lindsey Wixson on the oficial Miu Miu F/W Campaign. Below is Eva Mendes wearings the tangerine version on W magazine and Freja Beha Erichsen models the same one on the cover of UK Vogue.
Eye just called the LA store and the dress is not available in US stores yet. Fans will have to wait at least 3 weeks to get it. How much it will cost? The store representative said: “Not that much between $2,000 – $3,000”.
We could actually play, who wore it best? Lily Allen (UK Elle), Eva Mendes in the yellow version (W magazine), Freja Beha Erichsen (British Vogue) or Mona Johannesson (Elle Sweden)?