Feb 22, 2010
Oops they did it again…
H&M did it again. Having a recognized designer to create an exclusive collection for them has become something we wait to see every year. Karl Lagerfeld started in 2004 on a collection that was reported to be sold within an hour. Stella McCartney was 2005′s guest and it was a madhouse: at that time I was attending to school in NYC and we were assigned a project to analyze the launching of the collection. I remember a line that started at 6 am (the store opened at 10am) with girls so excited that grabbed everything as they ran like kids, and the best thing is I was able to buy a light beige trench coat that I still have, wear and LOVE! Viktor & Rolf collaborated in 2006; Madonna and Roberto Cavalli in 2007; Comme des Garçons in 2008 and Matthew Williamson, Jimmy Choo and Sonia Rykiel (lingerie) in 2009.
Living in San Francisco have some perks. I went today to H&M to see the collection French designer Sonia Rykiel -released on Feb 20th- and I saw a lot of items. Nathalie Rykiel -daughter of Sonia- said in H&M magazine that “fashion shouldn’t be so serious. It’s abut having fun, being light-hearted and playing. H&M is all about having fun with fashion, it fits well with Rykiel philosophy”. It was a vibrant collection with chic shapes in hot colors and a boost of graphics captured in shirts, light jackets, soft jumpsuits and fun accessories. Even though I went with the idea to see the “leftovers” I was surprised to see a lot of the pieces I saw previously on the catalog. I tried them on, and I must confess that the fit was slightly off. I am a tall girl (5,11″) and usually wear sz 6 dresses, but on her collection, everything was big. The few pieces I bought were small (believe me I paid them with a BIG smile, and I am about to wear them inside out).
If you are around Union Square please go, don’t forget that is a limited edition collection and price wise is fantastic. Below you will see the prices of the items that are still available:
Blazer — $69.95, Waistcoat — $49.95, Jumpsuit — $69.95, Frill dress — $49.95, Knit tops from 24.95 — $49.95. Skirt — $29.95, Shorts — $34.95, Leggings – 17.95, Platform shoes — $59.95, Beret with rhinestones — $17.95 Brooches with rhinestones — $5.95, Patent leather belt with rhinestones — $24.95, Bracelets — $5.95 to $9.95, Headband — $17.95, Scarf — $24.95, Bag with rhinestones — $29.95, Socks — $5.95