

Only few guys can pull together a look like this, it requires a certain personality. First, the layering: bright yellow crew neck t-shirt, black fleece zip cardigan and dark green velvet blazer with capri pants, converse and a fedora hat. Frank Sinatra once said “Cock your hat-angles are attitudes”. In this case, he committed to the hat and wore it with confidence.
You could easily find a guide on how to dress in a bookstore, but it will only show you “a recipe” of basics outfits. The point is not to dress as every single magazine or to wear the latest trend, is to mix and match and try to maintain your trade mark. Sense of style is underrated and not everyone has it. The key is in the way you pull what you are wearing and it doesn’t matter the brand or price of what you wear. Usually when you meet someone who really knows about fashion, they say they buy from vintage stores, from some high-end designers and from mass market brands (H&M, Zara, Gap, Uniqlo, etc).

It would be almost impossible to give you a more accurate image of a San Francisco’s Indie Mart.
Leggings + boots + high heels + destroyed + high wasted skirt + tank top + dress + hat + headband.
@ Thee parkside




Or maybe not.
The fact is that today I saw a fantastic hat store Goorin Brother.
The story started in 1895, when Cassel Goorin designed one of a kind hats for his customers. Over a century later, the hats are designed in San Francisco by the local artistic community. What makes them so special? The store is AMAZING. The variety of hats, the interesting display, the vintage furniture and the beautiful people working there will make this experience unique! You can find special details in each hat, like a feather, an exquisite lining, or even a ribbon. Oh! the box… they have the vintage hat boxes -sold separately- but they are out of this world!
As they stated on their website “Like you, perhaps, a Goorin hat is full of contradictions: It is timeless and timely, grounded and groundbreaking. Rooted in tradition, yet calling for change”.
“The Goorin core hat line is a select collection for men and women that blurs the boundary between classic and contemporary. Blending the glamor of vintage with a streetwise, post-modern edge, Goorin core hats combine expertly crafted traditional styles with unexpected combinations of fabrics, washes and details; inside and out”.
What else do you ask when searching for a hat?
@ 1446 Haight St. (between Masonic Ave & Ashbury St)


Apparently eYe could…. 2 times in 10 days? Not a coincidence.
Welcome -again-
Love your vintage style, needless to say, your briefcase is absolutely fantastic!